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V každom biznise je možné nájsť jednu otázku, ktorá dokáže zmeniť celú hru. V jednej firme to bola otázka: \"Kde si tu môžme v kľude sadnúť?\". Nájdite pre svojich obchodníkov tú naozaj silnú otázku, ktorá vie zmeniť hru, a pomôžte im, aby ju používali naozaj stále, aj keď si myslia, že to nebude dávať zmysel.

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